Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

In: Sony 40" lcd hdtv

17 Aug 2009
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Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV
 
Manufacturer: Sony
Customer Rating:
 
List Price: $2,099.99
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Availibility: View Product Availability
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Product Description

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).

Product Details

  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • Motionflow 120Hz technology delivers natural motion )
  • BRAVIA Engine EX fully digital video processor
  • Advanced Contrast Enhancer circuit (ACE)
  • x.v.Color technology

Video Reviews

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Customer Reviews

Great Picture!
 
Review Date: March 3, 2010
Reviewer: Miguel A. Lujan, Santa Fe, NM
This TV was over $2600 when new, 900 bucks is a steal! I always tend to buy the best TVs you can get about 10 months after they come out and you can really save. This one is no dissappointment.
Good TV
 
Review Date: February 10, 2010
Reviewer: Rajeev Bhat, Seattle, WA
I don't know much about TVs. But, I read that this is the best TV in its category as far as picture quality goes. I am happy with it. No issues. I was able to connect my laptop without any problems too. I am happy with the purchase.
Love this TV
 
Review Date: February 5, 2010
Reviewer: Steven Mobilio,
This my first venture into an HD TV and I couldn't be happier. The price was fantastic and the ease of the transaction, from making the purchase, to scheduling delivery and receiving the product, to install and set-up (which I did myself) was surprisingly very easy. The TV rocks. The picture and sound are great and there are lots of bells and whsitles that I haven't even begun to explore. I swear by Sony and this TV did not disappoint.
A stunning set!!!
 
Review Date: December 31, 2009
Reviewer: Paul Ton, California, USA
This is my 2nd XBR set from Sony. It happens that they are both XBR7 series. The first one was the 52 inch, a bigger one...but let me tell you about this XBR7 40 inch set: it's stunning beaty from shape to sound and to picture! Here is a challenge: can you get any 40 inch at this price, this beautiful design and excellent picture for this price? I have been looking for this baby for a long time and now it was time and the price for me to pick it up. The sound of the TV was incredible, better than most of the TVs out there. Most of TV today (even new Sony) they whether hide the speaker (on the bottom side) so you are pretty suffered from the sound perspective. This TV with both "floating" speakers sound excellent. HD image is awesome! Get one and you would know what I am talking about. You can't go wrong with Sony XBR TV. Get it before it's gone.
EXCELLENT!! FOR REAL LIKE 3 D PICTURE QUALITY
 
Review Date: December 9, 2009
Reviewer: E. suarez, NJ
I DON'T KNOW IF THE XBR9 SERIES O ANY LED CAN GET A PICTURE LIKE THIS 40XBR7, BUT WHAT I CAN SAY IS THIS TV PRODUCE A AMAZING, REALLY REALLY REALLY GREAT PICTURE, HOW IS THAT?? AFTER SET IT UP AND OUT THE BOX, THE PICTURE WAS VERY GOOD, BUT TO AFFORD THISD TV, I HAD TO SELL MY AOC 32 ENVISION WICH HAD THE SAME PICTURE(VERY VERY GOOD ALSO) QUALITY, AND DID NOT GET ANY REASON SO FAR TO GET RID OF INSTEAD THIS SONY, AFTER VERY EXHAUSTIVE TWEAKING HERE AND THERE, WAOOOOOOOOOOO, THE CLOSETS THING TO THE 3D WORLD, I COULD NOT BE HAPPIER, IF YOU HAVE A TV LIKE THIS, I CAN GIVE YOU THE SETTINGS TO HAVE THIS TV SO GREAT, MMM JUST ONE THING, PERFECT SCREEN WITH NO DEAD PIXELS, CLEAN, BUT WHEN I RAISE THE CONTRAST AND THE MOTION IN ORDER TO GET MORE VIVID AND VIBRANT EFFECT PRODUCE RELATIVE GHOSTING, BUT BELIEVE ME, WORTH THE PRICE TO SEE THIS KIND OF EXCELLENT PQ

updated review
Ok this is my settings for sd and hd tv signal
PICTURE MODE cinema
BACKLIGHT 7
PICTURE 94
BRIG 48
COLOR 36
HUE 0
COLOR TEMP COOL
SHARP 60
NOISE REDUCTION OFF IN HD MOVIES AUTO IN STANDARD DEF
MPEG N R OFF
ADVANCED SETTINGS
BLACK CORRECTOR LOW
AD C.E. LOW
GAMMA HIGH
AUTO LIGH LIM LOW
CLEAR WHITE LOW
COLOR SPACE WHITE
LIVE COLOR HIGH
DETAIL ENHANCER HIGH
EDGE ENHANCER LOW

AHHHH ANOTHER THING IN MENU
PICTURES ADJUSTMENT
MOTION ENHANCER
TV HIGH
HDMI WHATEVER YOU USE HIGH
CINE MOTION THAT IS THE IMPORTANT OF THIS TV, IN AUTO 1 YOU GET THE MOST BEAUTIFUL IMAGE
TV AUTO 1
HDMI AUTO 1
VIDEO PHOTO OPT
HDMI VIDEO A
VIDEO COLOR SPACE
HDMI XV COLOR
RGB DYN RANGE AUTO

HDMI FOR HD SIGNAL I USE 2 OPTIONS BOTH ARE GREAT

1 VIVID
BACKLIGHT 9
PICTURE 95
BRIG 48
COLOR 52
HUE G2
COLOR TEMP COOL
NOISE RED OFF
MPG NR OFF

NO ACCESS TO ADVANCED OPTIONS


2 STANDARD

BACKLIGHT 9
PICTURE 96
BRIGH 51
COLOR 54
HUE G2
COLOR TEMP COOL
SHARPNESS 54

NOISE RED AND MPEG OFF
ADVANCED SETTINGS
BL CORRECTOR LOW
ADVA CE OFF
GAMMA HIGH
AUTO LIGH MEDIUM
CREAL WHITE LOW
COLOR SPACE WIDE
LIVE COLOR HIGH
DETAIL ENHACER HIGH
EDGE ENHANCER HIGH


NOTE I LIKE TO SET AT MAXIMUM FLOW MOTION IN HIGH BECAUSE IT SEEMS LIKE THE MAIN CAMERA FOCUS IS OUT TO THE SCREEN LIKE 3D AND EVERYTHING LOOKS VERY Real and clear, THE THING IS IN FAST ACTIONS YOU WILL SEE MINOR ARTIFACTS AND IF YOU DONT BOTHER THIS THIS IS THE BEST, BUT YOU CAN STILL SEE VERY GOOD DETAIL IN STANDARD OR NO ARTIFACTS AT ALL IN OFF, BUT YOU WONT SEE THE IMPRESSIVE 3D FELLING ON HIGH MOTION, IT'S UP TO YOU...

FOR THE ONE WHO ASK ABOUT THE SOUND

SOUND MODE DYNAMIC
TREBLE MAX
BASS MAX
BALANCE 0
SURROUNDD S-FORCE FRONT SURROUND
VOICE ZOOM MAX
STADY SOUND ON
VOLUME OFF SET MAX
WHAT CAN I TELL YOU I GOT A MEMOREX SOUND BAR WICH SOUND VERY VERY GOOD AT MAXIMUM POINT(90 WATTS) BUT I AMAZED HOW THE TV SPEAKERS SOUND LIKE THE SAME QUALITY EVEN THE VOLUME IS NOT THAT HIGH, BUT LIKE I TELL YOU, IF THE SOUND BAR IS 90 WATTS, THE TV SPEAKERS FOR MY SOUND LIKE 65 WATTS IN COMPARISON, NOT LIKE HOME TEATHER SUOUND, BUT I AM SURE, IN SOUND QUALITY AND VOLUME LEVEL, THIS IS THE BEST SOUND SPEAKERS TV IN A 40INCHES SET

sony 40xbr7
 
Review Date: December 6, 2009
Reviewer: Pat,
evrything was great about the tv except when i installed the stand the tv sat crooked. they sent me a new stand and evry was fine after that.
Worth every penny.... SONY XBRs are still #1!
 
Review Date: November 26, 2009
Reviewer: Jackson Hsu, Rowland Heights, CA
I have this TV for about a month now and I have to say I am still in love with it. Although this was last year's model with BE2 and only 120hz compared with the XBR9 BE3/240Hz, this is still a top of the line performer. Best of all I saved more than $650 from $1599.00 on 40XBR9 vs $949.00 40XBR7. I paid $929.00 with $20 coupon code (p3bbs-26gba-p32wq) through Crutchfield. No tax + Free Delivery to CA.

This is not my first HDTV set so it's fair to say that I was not masked by the clarity of HDTV transmission to endorse this XBR set as a 5 star. I have a Samsung 46" LCD (LN-T4665F), Panasonic 42" Plasma (TC-P42X1) and now this Sony 40"XBR 40XBR7. This XBR blew away the two other sets I have. You just have to see it to believe it! If you are looking for any flat panel at a low cost and just want a working TV, go with the plasma 40"-42" from Panasonic, LG, or Samsung. Those sets typically go on sale for less than $500. I got my Panasonic 42X1 for $480.00 from Amazon delivered 2 months ago. However, if you are serious about picture quality, clarity, depth and vivid color rendition, look no further than Sony XBR line. It's worth every penny.

I hooked up the TV without analog cable box, and the QAM tuner was able to pick up most of the Channels in HD. I returned the cable box saving $5.00/month. One convenient feature on all Sony TVs is the ability to switch channels quickly. Sony TVs react faster than Panasonic and Samsung and the remote also has an ENTER button to flip channels on the fly. For example, with the two other sets I have, to switch from Channel 2-1 to 11-1 will take at least 4 seconds after I entered 11-1 and I have to wait for the TV to jump to 11-1 4 seconds later. With Sony TV sets, once you punched-in 11.1 and hit ENTER, the TV changes channel within half a second. To me, this is a convenient feature that I will pay extra for anytime considering the amount of time I have to live with the set.
On top of the XBR piture quality, I can't stop watching TV now. I enjoyed it too much!
A great TV for 95% of us
 
Review Date: November 15, 2009
Reviewer: Dan K, San Diego, Ca USA
Here are the things I like about this TV:

1) great image: extremely clear, bright, crisp edges, excellent-vibrant colors.
2) great UI: the best remote, switches between inputs easily, good TV Guide to browse channels.
3) great with standard definition images: best by far of all other TV's.
4) great sound: great Sony sound with no need for external speakers like most other flat panels (unless you want 5.1).
5) cosmetically appealing: one of the best looking TV's out there.

What I don't like:

1) flashlighting: yes, this TV does have the dreaded flashlighting that everybody complains about. It's only visible on less than .5% of images and most of those are the all-black screens when programming switches between a show and a commercial.

Conclusion: If you are planning to hook this up directly to cable (perhaps a cable box or a series 2 Tivo) and still plan to watch alot of standard definition TV, this is about the best TV you'll find. If you are planning on getting an amp, 5.1 speakers, a universal remote, and basically using this set as a monitor only, you might want to move on to a cheaper set because all the UI and sound benefits with the XBR line would not be used.
Best yet
 
Review Date: October 27, 2009
Reviewer: Robert Enyeart,
I am in process of replacing my 32" XBR4 with this model
Reason I say 'in process' is because the mounting points on the back do not align with the mount I ordered at same time
So far have not found an adapter but have sent a request for help to Amazon Help folks

I have the new one on the couch below the 32"er and I was absolutely happy with the small one's picture quality, until I see it above this one
The difference, especially in the shadow areas, is drastically better on the 40"
The colors are a tiny bit more saturated (more pleasing to me) on the 32 but the darker area details on the 40 over ride that difference

Menus are same
I like the Sony menus and remotes

For the $$, I am very pleased all way round
I don't know how this tv would compare side by side with a similar priced Samsung but if the Samsung had a better picture than this - it would be one amazing tv 'cause this is one I would do over again in a heart beat...

Now if only I can get the mount to pivot and tilt...
XBR7
 
Review Date: October 20, 2009
Reviewer: Jonathan Espinosa,
I purchased my XBR7 thruough Crutchfield. So far the TV has been great. Although majority of the channels are in 480i (Charter Cable). When we play the playstation 3 the true capability of the tv shows. Blue ray and games look awesome in this tv.
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